Pet circumstances in Japan have changed dramatically
over
the last ten years.
In Japan, where approximately one third of the
population lives with pets, the role of pets is now
completely different than it was in the Showa period,
when they were usually thought of as nothing more
than guard dogs.
Now, they are predominantly considered full-blown
members
of the family, and sometimes even more.
Despite this, in recent years,
the practices of Japan's uniquely twisted
pet
industry
has begun to be covered by the Japanese mass media.
One such
practice is mobile selling system which places an inordinate
amount of stress
on the living body. In addition, with the rise of social
media, this information
has led many people, regardless of whether they themselves are pet owners,
to change their stance towards animal
protection efforts.
But even though attitudes are changing, the most common method of pet acquisition remains purchasing them from pet shops. As things stand now,
the number of people who choose to take in protected dogs or cats from
protection centers and protection groups has not increased by any
significant margin.
From a legislative perspective, regulations on businesses that deal with
animals were strengthened in the Animal Welfare and Management Law Act,
which was revised in 2012, but the current situation is still in a state
where legislation
and enforcement are not in step with each other.
Given all this, in order for the Japanese pet industry to abandon their
bad practices and achieve healthier management, and for the government
to stop looking at shelters as places where animals go to die and start
looking at them as places where they are protected, the people of Japan
will need greater understanding.
At Animal Heart STATION(AHS), we hope to bring everyone together and
think about how we should co-exist with our pets by sending out meaningful information aimed at changing awareness.
However, animal protection is not the
only
problem facing pets in Japan.
Pet loss and
pet-related nursing care
are merely two more examples of other serious social problems.
In Japan, with the lack of societal unity
caused
by the transition to nuclear
families
and
a shrinking, aging population, people's
mental relationships
with
their
pets are
becoming stronger than ever.
Unfortunately, this also has the effect of making parting with a pet
a severely traumatic experience for such devoted pet owners, and there
have been an increasing number of cases where this trauma has led to
a collapse
in the
owner’s physical health.
Furthermore, we cannot overlook the fact that there are an increasing
number of pet owners who are worried
about taking care of their aging
pets.
At AHS, we are not only focused on
improving the state of animal protection
and pet owner morals.
We also aim to
provide a system that will
offer care
and support for such people
while enabling
an exchange of columns with
the ultimate
goal of bringing about a society
where pets and people can live
together
in
greater harmony.
1. For Veterinarians:
We introduce overseas pharmaceuticals and medical equipment to Japanese veterinarians.
2. For Pet Owners:
We sell high-quality pet products and supplements from both Japan and overseas to pet owners.
3. Overseas Exports:
We sell high-quality Japanese products overseas.
"JPB Placenta EQ Powder" is a horse-derived placenta supplement made
just
for dogs and cats. EQ powder is a trustworthy product that is
manufactured
by JBP, a pharmaceutical company that also makes Laennec
medical placenta, which is approved by the Japanese Ministry of Health,
Labor and Welfare.
In addition, EQ powder is the same ingredient used in "EQ Capsules,"
a placenta supplement made for people by applying the same manufacturing
technology used for Laennec, which also makes it the
highest
quality supplement product aimed at dogs and
cats.
EQ Powder is also sold in animal hospitals
in Japan and
is
used for numerous purposes,
such as supporting liver
functions, improving
pet fur, treating skin diseases,
and more.
Furthermore, thanks to placenta's abundant
nutrients, it is also used
to
improve appetite
in older dogs and cats.
(EQpowder is easily mixed in with pet food, making it simple to administer)
※If you are from a company that is considering selling
EQPowder overseas,please contact us
using our inquiry form.
4. Disseminating Information Concerning Animal Protection
and Awareness Spreading:
We disseminate information aimed at Japanese pet owners regarding
best practices for co-existing with pets and proper animal protection.
※If you are an overseas organization who possesses information
pertaining to animal protection and shelter management, ideas for
how to best promote animal welfare, or expertise on raising
awareness in regards to animals in general, please contact us using
our inquiry form if you would like to exchange information or work
together. (However, we refuse requests
for donations.)
As a company, we wish for further collaboration between both Japanese
and non-Japanese companies and organizations,
and we help bring about
societal awareness
regarding how people and pets should best coexist
to improve our future, all while maintaining our
ethical stance.
